Collaborated on Product Development and Branding

Project: Slooh Space Camera

Challenge
Develop the idea of “remote real-time astronomy” into a specific product and brand

Comments
Worked with four others to brainstorm and refine the concept into a product that proved to be commercially and critically successful very quickly after launch

Actions

• Contributed all design and branding elements: UI, UX, logo, color palette, typefaces and brand tone
• Invented the circle-based UI design that was used in marketing campaigns and remains the recognized face of the product
• Came up with key product features
• Key contributor to the choice of product name
• Concepted, designed and built marketing materials for web and print