Visual Search Experience for Recipe App
Challenge
Engage and assist users by making recipe searches visual and creative
Comments
The combination of interactivity and delightful graphics made recipe-search feel like a creative act. The just-right responsiveness and playful touches of the UX was a big part of the product’s success.
Actions
- Dragging ingredients to cutting board an intuitive way to filter database
- Built custom Flash components with drag-and-drop capability and fluid sizing and positioning, based on dynamically loaded content and UI state
- Subtle bulges, eases and timing made the drag-and-drop experience delightful
- Removing an ingredient updated the query and performed a new search
