Make Flash Site SEO-friendly Using WordPress API

Project: LivingBreathing

Challenge
Build a Flash web site that is SEO-friendly without requiring a separately maintained HTML site

Comments
Users saw the Flash site, search engines saw the WordPress version. In addition to searchability, this approach provided an easy way to add and change content in the Flash site.

My implementation built on a proof-of-concept pioneered by the LivingBreathing engineers.

Actions

• Flash site fetched content from the datastore via WordPress API
• Built the Flash site with layout intelligence, making it adaptable to a reasonable range of content variation
• Designed for re-use: abstracted classes for service calls and XML deserialization; glue layer for mapping data to specific implementations; much of the implementation reusable via configuration parameters